Big Bang—Textile Rental’s
December Ad-Q Study Fuels ROI

When a company becomes a household name to its customers and prospects, it’s reached the pinnacle of success. One of the best ways to gain this status is through brand visibility and recognition, product credibility and a competitive advantage. Strategic advertising is one of the best ways to pursue these objectives.

When it comes to advertising, successful media planning means getting the maximum bang for your buck – that is placing your dollars where you can gain the most ad visibility and readership. While December’s Textile Rental is expected to draw intense reader interest due to its 2008 Strategic Analysis of the Textile Rental Industry, there’s an extra bonus for advertisers with this issue. That’s because December’s issue also will feature an Ad-Q Study that delivers extra value to advertisers by giving them a report detailing the effectiveness of their ads.

TRSA has hired Harvey Research to conduct an Ad-Q Study of December’s Textile Rental. This study will provide advertisers with an independent and objective analysis of an ad’s physical components, such as size, color, headline, copy length, and graphical quality, as well as its strategic approach. This is done by asking readers a series of questions that measure “recall seeing” and “recall reading” of advertisements and articles in the studied issue. Readers also are asked to comment on advertisements and articles. This feedback from industry decision makers gives advertisers actionable intelligence on how they can improve their ads. The Ad-Q Study scores also establish a benchmark against which future advertising approaches can be judged.

But wait. There’s more! Textile Rental also offers the “Ad-Q Award for Outstanding Advertising” to those companies that sponsor the top-performing ads based on the study. Don’t miss out on this exciting opportunity!