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Steve Kallenbach

Contact Title: 
Regional Sales Manager, American Dawn, Inc., Los Angeles

Steve Kallenbach (“KBach”) has been in the uniform/image apparel and textile services business for over 30 years, from route sales/service to group general manager, from business owner to regional sales manager. Today he is recognized largely for his strategic marketing expertise, teaching this subject at TRSA’s Executive Management Institute and consulting with uniform and linen supply companies and industry manufacturers.

KBach has developed and presented training and marketing programs to many companies and trade associations on subjects including customer service and value-added selling. Employed on the supply side of the industry for the past 18 years, he has been regional sales manager for American Dawn, Inc. (Los Angeles) since 2004.

Previously he founded two companies in the industry, Image Apparel & Basic Apparel. During his tenure at VF Imagewear, KBach developed and positioned most of the national image apparel programs now used in the automotive dealership industry, as well as other market sectors.

He is an accomplished graphic artist with specific expertise in logo development and visual brand strategy.