Keyword or Search: <% Dim MyValue2 Randomize MyValue2 = Int((6 * Rnd) + 1) Set Conn = Server.CreateObject("ADODB.Connection") Conn.Open Session("trsa_ConnectionString2") MySQL = "Select * From HouseAds Where HouseAdID Like '%" & MyValue2 & "%' " Set Conn = Conn.Execute(MySQL) %> "> " alt="" width=130 height=85 border=1 align=top> <% conn.close %>	Textile Rental In Time February, 1990    Notable Events: Feb. 7: The Soviet Union's Communist Party agrees to open elections. Feb. 15: President Bush travels to Cartagena, Colombia for a drug-fighting summit. Feb. 20: Flamboyant publisher Malcom Forbes dies at age 70. In the News Textile & Apparel Services Counsel Launches Newsletter To further strengthen its promotion campaign, TASC begins production of a quarterly newsletter, The Competitive Edge, for distribution to those inquiring about TASC and to TASC members. What you need from us: The results of a TRSA survey hat do TRSA members want most from their association? Up-to-date information on how to comply with govemment rules and regulations was the answer most often given in a recent survey of member needs. Cover Story The importance of image building While customer loyalty is most often maintained through quality control, a positive image of the supplier and its industry can create customer interest in doing business initially. Shaping this image is advertising's most important function. Features Service Control's new Las Vegas plant Billed as the world's largest linen plant, Western Linen's new North Las Vegas plant, a division of Service Control, is predicted to process more laundry under one roof than any other privately owned operation in the world. The basics of bar coding A joint IIL/ TRSA Bar Coding Task Force was formed early in 1989 to develop guidelines on bar coding systems for textile rental companies. While work is still proceeding, the task force decided at its last meeting to prepare and publish a series of articles as a means of providing members with much-needed information on the subject. Classic Ads Garment Corp. of America Penn State Textile Table of Contents (Features) Importance of image building How customers and prospects perceive you and the industry may have a tremendous effect on long-term profitability. This author shares how some of your peers are promoting their companies. -- S. Clifford Weller The British tackle industry promotion with zeal.. .and success Here's how the British Work-wear Rental Council (BWRC) has approached the problem of poor industry image. -- J. M. A Cropley Guest editorial Making sense—business strategies that include marketing. -- Ted Levitt TRSA's 1990 Convention Program The complete program for TRSA's convention at the Pointe, Phoenix, Ariz., March 4-7. -- Sue Sterba Nominees for TRSA's Board of Directors Members to vote on nominees at TRSA's Annual Business Meeting on March 6, during convention. Service Control's new Las Vegas plant A look inside "the world's largest linen plant." -- Clyde Blaco What you need from us: The results of a TRSA survey TRSA members say info on government regulations is a top priority. -- Klein Merrzman The basics of bar coding An introduction to bar code technology—what it is and how it works. -- IIL Bar Coding Task Force Proper selling cures textile control headaches This staffer says selling new accounts the right way saves trouble. -- Joseph R. Schuh If you would like a copy of an article from this list not published in its entirety above, e-mail TRSA the article title.