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Must Route Salesmen's Attire Be 'Uniform'?

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The "non-conforming uniform" for company representatives is a distinct trend in the linen supply industry.
cover2.gif - 47.95 KWearing apparel for route salesmen need not be dull or prosaic. This is clearly shown by the more outstanding entries in LSAA's 1968 competition for the "Most Attractive Delivery Vehicle and Uniformed Route Salesman."
Keynote of the entries seems to be to make the route salesman a proud figure. The attire is smartly styled to present a company image of efficiency, courtesy, cleanliness and effective service.
The entries make it clear that the route salesman is the front line in making the company's continuing contacts with customers and public. He projects the continuing image of your company.
The 1968 entries signal that the employee's working garments should have the combined qualities of an official badge, a distinctive and readily recognizable "calling card," and a symbol of stature. The message seems to be "I am proud of my job, and pleased to serve you."
—Robert Dahne, LSAA Staff

The Cover

Presented on the cover are three entries in LSAA's 1968 "Most Attractive Delivery Vehicle and Uniformed Route Salesman" competition.
Attire for Spring Grove Services, Ltd., Oxfordshire, England, is a smartly styled creation featuring distinctive use of color. The completely modern concept appears to give a desirable echo of the traditional and time-honored "Changing of the Guards." In its service area, it is probably a highly effective presentation. It is attention-getting and highly publicizable.

"H" is for Haylin, Hayes Linen and James Hayes & Sons Ltd., London, England. The clear blue projects concept of fresh water, purity and sanitation—a note reinforced by white shirt and barred tie. The style is a radical innovation for the industry, and may herald trends for the future. At first stunning—if not shocking—it becomes more likeable with time. It calls for a readjustment of old attitudes.

"Down under," where Winter is Summer. the warm weather attire for NZ Towel Supply and Laundry, Ltd., Auckland, New Zealand, embodies elements of sanitation and service. Insignia is especially clear. Use of shorts may be completely acceptable in one region of service and possibly not acceptable in another region. Cool weather version of the uniform appears at the left.