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<% conn.close %>
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Significant Changes
Are Taking Place
In Customer Types
Chart
Significant changes have taken place in the types of customers served by the linen supply industry in the past 15 years. Since 1953, the industry has added five new major types of customers. These new customers, which now represent over 15% of the industry volume, include colleges and universities, nursing homes, hospitals, executive shirt rental customers and grade and high schools.
All except three of the principal types of customers served in 1953 have shown a decline in their percentage of total industry volume. The three types of customers that have increased in percentage of sales are restaurants, hotels and motels and food processors.
Customer types that have declined in their percentage of rental volume include food stores, industrial accounts, medical offices, taverns and bars, barber and beauty shops, miscellaneous retail stores, buildings and office accounts and drug stores.
The most significant increase in volume from traditional customers served since 1953 came from the hotel and motel customer group. This customer category increased from 8.2% of total sales in 1953 to 11.6% of sales in 1968, an increase of 3.4%. Second in percentage of increase were restaurants up 3.2% from 1953's 22.7% of overall sales volume to 1968's
25.9%.
The two accounts showing the sharpest decline were the food stores and buildings, offices and miscellaneous towel account customer groups. Food stores now represent 8% of total industry rentals compared to 14.6% in 1953. Buildings and office towel rentals now account for only four-tenths of 1 % of total volume compared to 5.8% reported in 1953.
The 1968 data is the result of
an industry wide LSAA survey. There were 71 responses. The 1954 survey was based on 58 completed questionnaires.
You can use the results of this
survey to compare your change in the types of customers you serve to the changes reported in this national survey.
John Contney, LSAA Staff.
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