Fifth Gen.: CITY Names Colin Wetlaufer President

CITY Laundering Co., Oelwein, IA, recently named Colin Wetlaufer as the company’s new president. In his new role, Wetlaufer will oversee all of CITY’s operations, which covers areas throughout Iowa, Wisconsin and Minnesota. Wetlaufer, 32, is an 11-year CITY veteran and the fifth generation of his family to run the company.

“Each of CITY’s presidents have advanced the company in different ways,” said former President Roger Wetlaufer, who is Colin’s father. “I believe Colin will provide guidance to help our company grow and remain profitable, as well as develop our executive team. CITY is very fortunate to have his leadership.”

Since 2012, Wetlaufer served as vice president and general manager, and he supervised departments such as operations, sales and service. Under his leadership, he expanded CITY’s Des Moines, IA, market and helped the company hit record growth. Wetlaufer also played an instrumental role as the service manager and production manager. He also was directly involved in the sale of many top accounts, including CITY’s largest account in history with Iowa Premium LLC, a beef processing business located in Tama, IA.

“He has demonstrated capabilities and leadership qualities and has been recognized by his peers in this area,” Roger said. “He has brought a strong work ethic as well as a defined vision, which will serve the company well.”            

In addition to Colin’s promotion, Roger now serves as CITY’s chairman of the board after a distinguished 25-year career as CITY’s president. Roger will have oversight responsibilities as well as input into planning processes but overall, Colin will run the company.

“As a company, we have worked hard to establish a strategic vision for our future,” Colin said. “I am excited and honored to lead this team because working with the people at CITY makes it all worth it.”