Customer Research Media Information
SURVEY SAYS: MAJORITY OF BUSINESSES, CONSUMERS PREFER UNIFORMS
Two national surveys completed by TRSA, the leading global textile services trade association, have found the majority of both businesses and consumers prefer that employees wear uniforms. The primary reasons for this preference, according to the survey are related to image, trust and identification.
Surveying both textile service decision makers and consumers nationally, TRSA found 82 percent of businesses report a preference for employees wearing uniforms, while 86 percent of consumers across service, healthcare, hospitality and restaurant sectors prefer uniforms as well.
“These two surveys provide a unique and detailed perspective on business issues related to uniforms and linens across multiple industries, as well as how these textiles influence consumer perceptions and choice,” explained Joseph Ricci, president and CEO of TRSA. “We believe the resulting data will help better educate our members, and ultimately influence marketing and service improvements as they interact with their consumers.”
Both national surveys found significant business growth opportunities for textile service providers across several industries. For instance:
- Nearly half of all healthcare workers clean their uniforms at home despite 68 percent of consumers reporting they are concerned seeing scrubs and other medical uniforms outside of a healthcare facility.
- One in three hotels report a preference for outsourcing linen services but cannot locate a textile services provider.
- Fifty-seven percent of the most affluent and frequent diners prefer restaurants using table linens and would pay more for meals at these restaurants that use them.
An executive summary of the data on business decision maker and consumer views plus releases of findings related to specific textile services markets (industries) are available at www.trsa.org/research.
The two surveys were completed between Feb. 24 and March 9, 2015 by Fabrizio Ward, an opinion research and consulting firm based in Fort Lauderdale, Florida. The business-to-business survey was conducted across the healthcare, hospitality, food and beverage and industrial sectors. Consumers were asked for their views on textile-related issues with healthcare, hospitality and food and beverage businesses.
TRSA (www.trsa.org) represents the $16 billion textiles services industry which employs 200,000+ people at 1,500+ facilities nationwide by advocating for fair regulatory and legislative policy affecting the textile services industry and promoting the environmental benefits of reusable textiles. TRSA increases productivity, sustainability, safety and professionalism through education, certification, research, benchmarking and information-sharing. Most Americans benefit at least once per week from the cleanliness and safety of laundered, reusable linens, uniforms, towels, mats and other products provided to the service, industrial/manufacturing, hospitality, restaurant and healthcare sectors. TRSA quantifies our industry’s commitment to cleanliness and sustainability through our Clean Green and Hygienically Clean Certification programs.
ABOUT FABRIZIO WARD
Fabrizio Ward (www.fabrizioward.com) is an opinion research and consulting firm focused on supporting successful communications. Our job is to help organizations meet their business objectives by providing research-based insights that bring clarity to a situation and provide recommendations to guide decision making.
Our clients have varied objectives, from surviving crises, managing issues, influencing public policy, enhancing reputations, seeking competitive advantage. But their common thread is the desire to have the most effective communication plan possible. One that targets the right audiences, strikes the right tone, avoids unwinnable battles, delivers the most compelling messages and achieves the objective.
The firm’s partners have conducted research on behalf of a host of trade associations dealing with a wide variety of objectives and purposes. Some of the more recent experience with associations includes: National Retail Federation, National Auto Dealers Association, America’s Natural Gas Alliance, and Global Automakers Association.