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TRSA Webinar: Get the Best ROI from Your Certification

TRSA held a Nov. 8 webinar titled, “Promoting Your Company Certification to Maximize ROI.” During this presentation, a pair of association consultants provided tips for marketing your linen, uniform and facility services company’s certification to maximize its value and gain new business opportunities.

The webinar was presented by the husband and wife duo of Keith Segundo, CEO; and Adrienne Segundo, COO, Limitless Association Solution Resource LLC, Littleton, CO. Limitless specializes in certification program development and management, education and program audits, and accreditation development and maintenance. The duo also shared their expertise on the subject of certification programs during Clean Show 2017 in Las Vegas, when TRSA hosted a luncheon for users of its certification programs.

The hour-long presentation provided useful knowledge on how to properly promote the benefits of being Clean Green and/or Hygienically Clean certified, and how to communicate the value of that certification to retain current customers as well as convert prospects to customers.

Keith Segundo encouraged certified companies to use the tools available to them for free through their TRSA membership to market the certification. “TRSA has a package of brochures, news releases and more promoting certification,” Keith Segundo said. “The association also supports other activities including advertisements in customer news media outlets and participation in select trade shows to help get the word out on certification. User groups for both Clean Green- and Hygienically Clean-certified companies advise TRSA on program issues, including promotional efforts.”

For more information on these free resources from TRSA available to certified companies, contact TRSA’s Angela Freeman at

TRSA has an on-demand learning library that will allow you to “live stream” all of the association’s webinars, including this latest edition. TRSA members can purchase webinars, and other training and educational resources at a reduced member price. Click here to visit TRSA’s On-Demand Learning portal to view this webinar and more.

TRSA’s December webinar offering will be hosted by the association’s Hospitality Committee. The presentation is scheduled for Dec. 6 from 2-3 p.m. EST. Click here to register for the webinar. Registration is free for TRSA members. Thanks to Monarch Brands, Philadelphia, for their support of TRSA’s webinars.