TRSA Launches Lead-Generation Campaign for Members
TRSA is launching its third marketing campaign promoting the linen, uniform and facility services industry to long-term care (LTC) facilities nationwide. The goal of this initiative is to promote the benefits of outsourcing laundry services and gather business leads for member operators. The five-month campaign focuses on nursing homes, residential-care communities and other long-term care organizations featuring targeted email outreach, social media advertisements and other web-based promotions.