TRSA recently hosted its annual Marketing & Sales Summit for executives in the linen, uniform and facility services industry. This year’s event, held exclusively online due to the COVID-19 pandemic, saw more than 100 marketing and sales professionals attend the two-day program.

Before COVID-19 hit, presenting to prospects via Zoom, Microsoft Teams or similar programs such as Skype, was a relatively rare but growing phenomenon. No longer. The pandemic put limits on face-to-face meetings. That, in turn, has spurred a boom in the use of online technology both for internal communications, as well as outreach by salespeople to customers and prospects.