Marketing & Sales

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Minutes from January 28, 2019 Conference Call
Ongoing Projects

Marketing/Sales Summit

The committee is planning this early December 2019 event. A task force is being formed to cull relevant topics and keynote suggestions.

Industrywide Publicity

The committee pursues publicity opportunities for the industry as a whole, creating campaigns that focus on common ground between laundries specializing in various markets (F&B, healthcare, hospitality, industrial). Campaigns emphasize environmental (Earth Day, Clean Green) and economic benefits of outsourcing.

Certification Videos

The committee has selected content and is now reviewing first takes of promotional videos for TRSA’s Clean Green and Hygienically Clean certification programs. These presentations, to be posted on YouTube, explain to the industry’s prospects and customers the benefits of contracting with linen, uniform and facility services companies that have earned these certifications. These are animated videos created by the same producer who used the same style for TRSA videos that prompt the industry’s customers and prospects to recognize the intricacies of laundry processes from sorting to delivery, and to address textile inventory losses.

Clean Green Publicity/Exhibit

The committee is leading TRSA’s new effort to address media for sustainability professionals regarding the industry’s environmentally friendly virtues and the importance of Clean Green certification. Emphasis on corporate social responsibility, cost-control benefits of laundries’ conservation practices.

Members

  • Chris Corcoran, Crothall Healthcare, Chesterbrook, PA
  • Andrew Feldman, Omni, Kennesaw, GA
  • Tyler Fowler, M+A Matting, La Grange, GA
  • Seth Gershman, Unitex, Elmsford, NY
  • Jacob Gurtler, Gurtler Industries, S. Holland, IL
  • Will Hacker, Landau, Pearland, TX
  • Karen Harrington, GOJO Industries, Foley, AL
  • Barb Herman, SanMar Corp., Issaquah, WA
  • Candice Hunt, American Textile Maintenance/Medico Linen, Los Angeles, CA
  • Blaine Maddin, Milliken & Co., Spartanburg, SC
  • Mike Maley, Cintas Corporation, Mason, OH
  • Jerry Martin, Prudential Overall Supply, Irvine, CA
  • Karineh Minissian, NorChem Corp., Los Angeles, CA
  • Ben Saukko, AmeriPride Services, Minnetonka, MN
  • Kris Smith, HealthMats,Chester, PA
  • Amanda Steffen, Ecolab, St. Paul, MN
  • Kasey Wahl, WSI, Loveland, OH
Staff Liaison

Sharon Sheldon

877-770-9274 or 703-519-0029, ext. 110