The Marketing & Sales Committee’s Mission Statement is to leverage the expertise and experience of industry marketing and communications professionals to advance the interests of our members through collaboration and development of resources and programs that reflect our collective values, strengthen the industry, benefit customers, increase sales and support robust growth.
Marketing and Sales Summit
The Marketing & Sales Committee brainstorms program content for our events. The 3rd Annual Marketing & Sales Summit is set for Dec. 1-3, 2020 in Memphis, TN.
The committee pursues publicity opportunities for the industry as a whole, creating campaigns that focus on common ground between laundries specializing in various markets (F&B, healthcare, hospitality, industrial). Campaigns emphasize environmental (Earth Day, Clean Green) and economic benefits of outsourcing.
We are working on promotional videos for Hygienically Clean certification programs; expect to premier Food Safety video first quarter of 2020.
TRSA videos are on our YouTube channel and are used to explain to the industry’s prospects and customers the benefits of contracting with linen, uniform and facility services companies that have earned these certifications. These are animated videos created by the same producer who used the same style for TRSA videos that prompt the industry’s customers and prospects to recognize the intricacies of laundry processes from sorting to delivery, and to address textile inventory losses.
The next gathering of the TRSA Marketing & Sales Committee will be March 25, 2020, 1-3:30 p.m. in Washington, DC as part of the TRSA 10th Annual Legislative Conference.
Chair: Andrew Feldman – Omni Solutions, Kennesaw, GA
Chriss Carsello – CITY Clean and Simple, Oelwein, IA
Charles Crowell – Milliken & Co., Spartanburg, SC
Chris Corcoran – Crothall Healthcare, Chesterbrook, PA
Tyler Fowler – M+A Matting, La Grange, GA
Seth Gershman – Unitex, Elmsford, NY
Lauren Glass – M+A Matting, La Grange, GA
Jacob Gurtler – Gurtler Industries, South Holland, IL
Will Hacker – Landau, Pearland, TX
Karen Harrington – GOJO Industries, Foley, AL
Barbara Herman – SanMar Corporation, Issaquah, WA
Emily Hauber – CITY Clean and Simple, Oelwein, IA
Candice Hunt – American Textile Maintenance, Los Angeles, CA
Blaine Maddin – Milliken & Co., Spartanburg, SC
Alan Maness – Milliken & Co., Spartanburg, SC
Mike Maley – Cintas Corporation, Mason, OH
Jerry Martin – Prudential Overall Supply, Irvine, CA
Chris Melchionni – Tingue, Saddle Brook, NJ
Karineh Minissian – NorChem Corp., Los Angeles, CA
Tanya Pattison, Sohn Linen Service, Lansing, MI
Kristi Sanders – Positek RFID, Norristown, PA
Joci Scott – Kleen-Tex Industries, Atlanta, GA
Kris Smith – HealthMats, Chester, PA
Amanda Steffen – Ecolab, St. Paul, MN
Kasey Wahl – WSI, Loveland, OH
Jon Witschy – Spindle, Woodridge, IL
TRSA Staff Liaison
703.519.0029, ext. 110