The committee is planning this event, set for Caesars Palace in Las Vegas, Dec. 12-13. General sessions will emphasize how marketing and sales functions are coordinated to maximize linen, uniform and facility services revenue, with a panel of executives discussing how both functions are involved in converting non-programmers. Another general session will cover identifying, understanding and growing niche markets. Separate session tracks for marketing and sales management will consist of topics of specific interest to each of these professions. The Marketing track will explore market data sources, social media and marketing metrics. Sales will cover upselling customers, forecasting/planning, and managing the sales pipeline.
The committee pursues publicity opportunities for the industry as a whole, creating campaigns that focus on common ground between laundries specializing in various markets (F&B, healthcare, hospitality, industrial). Campaigns emphasize environmental (Earth Day, Clean Green) and economic benefits of outsourcing.
The committee has selected content and is now reviewing first takes of promotional videos for TRSA’s Clean Green and Hygienically Clean certification programs. These presentations, to be posted on YouTube, explain to the industry’s prospects and customers the benefits of contracting with linen, uniform and facility services companies that have earned these certifications. These are animated videos created by the same producer who used the same style for TRSA videos that prompt the industry’s customers and prospects to recognize the intricacies of laundry processes from sorting to delivery, and to address textile inventory losses.
Clean Green PR/Exhibit
The committee is leading TRSA’s new effort to address media for sustainability professionals regarding the industry’s environmentally friendly virtues and the importance of Clean Green certification. Clean Green also will be promoted at the upcoming National Restaurant Association trade show. Emphasis on corporate social responsibility, cost-control benefits of laundries’ conservation practices.
- Jeff Wile (Chair), Infinite Laundry/Linen Finder, Coral Springs, FL
- Chris Corcoran, Crothall Healthcare, Chesterbrook, PA
- Tyler Fowler, Mountville Mills, La Grange, GA
- Seth Gershman, Unitex, Elmsford, NY
- Cassie Geske, Angelica Corp., Oakbrook Terrace, IL
- Jacob Gurtler, Gurtler Industries, S. Holland, IL
- Karen Harrington, GOJO Industries, Foley, AL
- Barb Herman, SanMar Corp., Issaquah, WA
- Blaine Maddin, Milliken & Co., Spartanburg, SC
- Mike Maley, Cintas Corporation, Mason, OH
- Jerry Martin, Prudential Overall Supply, Irvine, CA
- Karineh Minissian, NorChem Corp., Los Angeles, CA
- Bob Pestrak, Riegel/Mount Vernon Mills, Greenville, SC
- Ben Saukko, AmeriPride Services, Minnetonka, MN
- Amanda Steffen, Ecolab
- Kasey Wahl, WSI, Loveland, OH
877-770-9274 or 703-519-0029, ext. 109