The Marketing & Sales Committee leverages the expertise and experience of industry marketing and communications professionals to advance the interests of our members through collaboration and development of resources and programs that reflect our collective values, strengthen the industry, benefit customers, increase sales and support robust growth.
2023 Focus: Developing Industry Hype Videos
Committee will develop two videos that will promote the industry with the goal of educating the public about what we do and how it benefit customers.
Videos will have two objectives: 1) Raising the awareness of the industry as an essential service and 2) Educating the public on the benefits of commercial laundry. Each video will be edited in two lengths, one 2-minute to be used on websites, you tube etc. and one to be cut into various 15-second shots to support social media.
Marketing & Sales Summit
The committee brainstorms program content for this professional development and networking event. It provides real-world solutions for top-line growth thanks to advice from objective-oriented presentations by linen, uniform and facility services industry veterans, technology experts and consultants working in B2B (business-to-business) marketing. The 2023 Summit is scheduled November 14, 2023 in memphis, TN.
The committee pursues publicity opportunities for the industry as a whole, creating campaigns that focus on common ground between laundries specializing in various markets (F&B, healthcare, hospitality, industrial). Campaigns emphasize environmental (Earth Day, Clean Green) and economic benefits of outsourcing.
Chair: Ryan Mathews – Alsco Inc., Salt Lake City, UT
Vice Chair: Ashley Carroll – Prudential Overall Supply, Irvine, CA
Board Liaison: Jimmy Arnett, Workwear Outfitters
Josh Borreli, CVR Uniforms, Shippensburg, PA
Kelsey Breeden – Wildman Linen & Uniform, Warsaw, IN
Leanne Flack – Milliken, Spartanburg, SC
Tyler Fowler – M+A Matting, La Grange, GA
Ben Fox – Alsco Inc., Salt Lake City, UT
Kim Garden – Mission Linen Supply, Santa Barbara, CA
Seth Gershman – Unitex, Elmsford, NY
Currie Gilbert – Performance Matters, Charlotte, NC
Will Hacker – Landau Uniform, Pearland, TX
Emerson Hager – Miller’s Textile Services, Wapakoneta, OH
Emily Hauber – CITY Clean and Simple, Oelwein, IA
Mark Keller – Miller’s Textile Services, Wapakoneta, OH
Jeff Peterson – Spin Linen Management, Omaha, NE
Maddie Schneider, Norchem Corp., Los Angeles, CA
Eric Smith, Alliant Systems, Irving, TX
Travis Sohn, Sohn Linen Service, Lansing, MI
Jeff Wile, Infinite Laundry, Ft. Lauderdale, FL
TRSA Staff Liaison