The Marketing & Sales Committee’s Mission Statement is to leverage the expertise and experience of industry marketing and communications professionals to advance the interests of our members through collaboration and development of resources and programs that reflect our collective values, strengthen the industry, benefit customers, increase sales and support robust growth.
Marketing & Sales Summit
The Marketing & Sales Committee brainstorms program content for our annual professional development and networking event, the TRSA Marketing & Sales Summit. In late November 2020, our first virtual presentation of this event welcomed more than 100 marketing and sales professionals from the industry participate. (Meeting content available at a deep discount through our LMS at this link.) We will work on content for the 2021 event beginning in March 2021.
The committee pursues publicity opportunities for the industry as a whole, creating campaigns that focus on common ground between laundries specializing in various markets (F&B, healthcare, hospitality, industrial). Campaigns emphasize environmental (Earth Day, Clean Green) and economic benefits of outsourcing.
We are working on promotional videos for Hygienically Clean certification programs; expect to premier the Hospitality video first quarter of 2021.
TRSA videos are found under the Resources header of this site or on our YouTube channel, and are used to explain to the industry’s prospects and customers the benefits of contracting with linen, uniform and facility services companies that have earned these certifications. These are animated videos created by the same producer who used the same style for TRSA videos that prompt the industry’s customers and prospects to recognize the intricacies of laundry processes from sorting to delivery, and to address textile inventory losses.
We are currently meeting quarterly via Zoom/teleconference. To be included, contact the staff liaison. The next quarterly meeting will be on March 24, 2021, 12 noon – 2 pm EST, in conjunction with the TRSA 11th Annual Legislative Conference. The meeting will pull in live and virtual participants. Additional meetings will be hosted in June, September and December.
Chair: Emily Hauber – CITY Clean and Simple, Oelwein, IA
Vice Chair: Kasey Wahl – WSI, Loveland, OH
Tyler Fowler – M+A Matting, La Grange, GA
Seth Gershman – Unitex, Elmsford, NY
Jacob Gurtler – Gurtler Industries, South Holland, IL
Will Hacker – Landau, Pearland, TX
Emerson Hager – Miller’s Textile Services, Wapakoneta, OH
Karen Harrington – GOJO Industries, Foley, AL
Candice Hunt – American Textile Maintenance, Los Angeles, CA
Mark Keller – Miller’s Textile Services, Wapakoneta, OH
Jerry Martin – Prudential Overall Supply, Irvine, CA
Ryan Mathews – Alsco Inc., Salt Lake City, NV
Dan Rodriguez – Meese Inc., Madison, IN
Kristi Sanders – Positek RFID, Norristown, PA
Joci Scott – Kleen-Tex Industries, Atlanta, GA
Amanda Steffen – Ecolab, St. Paul, MN
Hailey Stevenson – Westport Linen, Baton Rouge, LA
Jon Witschy – Spindle, Woodridge, IL
TRSA Staff Liaison
703.519.0029, ext. 110