Strategic Planning

The Strategic Planning Committee’s mission is to expand and protect the market for TRSA members (operators) by advocating for fair regulatory and legislative policy affecting the textile services industry and promoting the environmental benefits of reusable textiles.

Current Projects | Committee Members | TRSA Staff Liaison

Additionally, the Strategic Planning Committee aims to increase productivity, sustainability, safety and professionalism through education, certification, research, benchmarking and information-sharing.

Current Projects
  • Increase Member Satisfaction (% Satisfied – NPS)
  • Grow Membership (# New Members and % growth)
  • Retain Existing Members (% Industry market share and Membership Renewal rates)
  • Provide Resources to Support Member Business Performance (# Usage)
  • Expand Market (New markets and International growth)
  • Protect and Promote the Industry through Advocacy (# meetings and Task Forces issues)
  • Improve Engagement (# Unique participates ALL initiatives)
  • Achieve Financial Goals (Financial Results $)
Strategic Plan Management

This plan defines a course of development for TRSA while also outlining implementation priorities and objectives. To accomplish these outcomes, the TRSA Strategic Planning Committee:

  • Conducts Global/Domestic Textile Services Market Trends or Environmental Scan including megatrends offered by the TRSA Board of Directors
  • Conducts Textile Services Industry Needs Assessment Research and SWOT analysis to identify and evaluate key issues and trends influencing the textile services industry, members/non-members and TRSA
  • Reviews and revises the primary elements of the Strategic Plan, including the Mission, Values, Strategic Position and Vision Statements, Strategic Themes and Goals/Objectives
  • Identifies Implementation Goals/Objectives integrated into the TRSA Budget

Committee Members

Chair: Jim Kearns – Alsco Inc., Salt Lake City, UT
Vice Chair: Randy Bartsch – Ecotex Healthcare Linen Service Corp., Mississauga, ON
Robert Brill – American Textile Maintenance, Los Angeles, CA
Gregory Brown – Mickey’s Linen, Chicago, IL
Dan Clark – Prudential Overall, Irvine, CA
Michael Croatti – UniFirst Corp., Wilmington, MA
Mel Davis – Kannegiesser-ETECH, Minneapolis, MN
Tyler Fowler – M&A Matting, LaGrange, GA
Greg Gurtler – Gurtler Industries, South Holland, IL
David Quinton – Quintex Services LTD, Winnipeg, Canada
Robert Raphael – Service Linen Supply Inc., Renton, WA
Noel Richardson – Shasta Linen Supply Inc., Sacramento, CA
John Ross – Mission Linen Service, Santa Barbara, CA
David Tingue – Tingue Brown & Co., Skokie, IL

TRSA Staff Liaison

Joseph Ricci