A&B Wiper Announces Rebranding Effort

Posted September 25, 2015 at 11:46 am

A&B Wiper Supply Inc., Philadelphia, and its affiliates recently announced that as of Oct. 1, the company will move forward under one name, Monarch Brands.

“Our business has evolved over the last seven decades and it’s time to position our name and product lines for the future,” said Monarch Brands President and CEO Hal Kanefsky.

The company’s acquisitions have expanded the product line to service distribution in institutional and home textiles. Monarch Brands’ focus is on global textile sourcing and building privately labeled programs for distribution, according to a news release. The company’s growth has been driven by its ability to privately label and stock a wide range of textile and microfiber products, and to understand both high quality and opportunistic markets, the release noted.

“It’s a strong value proposition when we have the ability to offer customers a global reach in multiple textile channels,” Kanefsky said. “This expansion and approach has led beyond our name and we’re excited about the metamorphosis.”

The company also will establish a new website at www.monarchbrands.com.