Alsco to Sponsor Memorial Weekend XFINITY Series Race

TRSA operator member Alsco Inc., Salt Lake City, recently joined forces with one of racing’s iconic tracks, Charlotte Motor Speedway, for a historic entitlement sponsorship of the Alsco 300 on May 26. Alsco’s groundbreaking partnership of the Alsco 300 at Charlotte Motor Speedway coincides with the 40th anniversary of the inaugural running of one of the crown jewels on the NASCAR XFINITY Series schedule, according to a news release.

Additionally, Alsco – which also sponsors the NASCAR XFINITY Series race on July 13 at Kentucky Speedway – becomes one of only two companies to serve as an entitlement sponsor of multiple XFINITY Series events.

“We’re committed to NASCAR and what it’s meant for Alsco, which is why we sought a second race sponsorship,” said Jim Divers, Alsco’s director of sales and marketing. “Our partnerships across the racing world, together with VF Workwear, have given us great exposure, opened doors, and have given us opportunities for valuable business partnerships. We are also excited at the prospect of being able to do this at Charlotte over Memorial Day weekend. This is a great platform to show our respect to our military, active and veteran.”

Steve Larson, Alsco’s vice president, North American operations, said that, “I don’t think we can have better people to work with than the folks at Speedway Motorsports Inc. They bend over backward to make sure everything is right in our partnership.”

For more information, visit www.charlottemotorspeedway.com.