Alsco Sponsors NASCAR Cup Series Race
Alsco recently boosted its relationship with Charlotte Motor Speedway by signing on as the title sponsor of a NASCAR Cup Series event at the iconic speedway. The Alsco Uniforms 500 was televised live on May 28 on FS1, according to a news release.
Alsco also served as the title sponsor of the Alsco 300 NASCAR Xfinity Series race at the Charlotte Motor Speedway, which was televised May 25 on FS1.
“Alsco is playing a vital role by supplying hygienically clean uniforms to essential workers everywhere, and we’re honored to have Alsco Uniforms as the name on our NASCAR Cup Series event,” said Greg Walter, Charlotte Motor Speedway’s executive vice president and general manager. “Alsco’s dedication to providing uniforms and personal protective equipment (PPE) to all facets of the healthcare, automotive and foodservice industries is a testament to the vital role the company plays in everyday life. We’re proud of our relationship with Alsco and look forward to sharing a memorable night at America’s Home for Racing.”
Ben Fox, director of sales and marketing at Alsco, said that, “We’re grateful for the steps Charlotte Motor Speedway has taken to follow the North Carolina health guidelines to ensure the safety of the drivers, crew members and fans remains at the forefront. We’re glad to provide a lot of the products, like uniforms, face masks, hand soap and sanitizer, so these races can continue and bring enjoyment to living rooms around the country right now.”
Additionally, Alsco provides these same products to other racing partners like Cheddar’s Scratch Kitchen and Sonic Automotive.