Alsco to Sponsor NASCAR XFINITY Series Race

Posted January 22, 2016 at 1:02 pm

Alsco Inc., Salt Lake City, recently entered a multi-year sponsorship agreement with Kentucky Speedway for an annual NASCAR XFINITY Series race. This year’s event, dubbed the NASCAR XFINITY Series Alsco 300, will be held on Friday, July 8.

"Alsco is a market leader with a strong knowledge of the motorsports business and how to maximize sports sponsorships,” said Kentucky Speedway General Manager Mark Simendinger. “We cannot be more proud to work with this outstanding company as we bring Alsco quality and creativity to race fans."

The XFINITY Series Alsco 300 is part of a NASCAR tripleheader weekend at Kentucky Speedway that will begin Thursday, July 7, with a 225-mile Camping World Truck event, and concludes with the Sprint Cup Series Quaker State 400 presented by Advance Auto Parts on Saturday, July 9.

"Having our brand connected with a first-class racetrack like the Kentucky Speedway is an obvious and perfect choice," said Steve Larsen, Alsco vice president, North American operations.

Jim Divers, Alsco director of sales and marketing, added that, "We receive tremendous benefit by pairing the Alsco name with this incredible speedway."

Fans may purchase individual race tickets now by calling 859.578.2300, or visiting