Aramark, Dickies Team Up on Auto Tech Garments

Posted April 22, 2016 at 12:21 pm

With the common goal of helping auto mechanics and technicians look their best – while presenting a professional image on the job – Aramark and Dickies recently announced a new line of automotive performance apparel dubbed the “Dickies Shop Series," according to a news release.

“We are focused on introducing innovative ways to help businesses enhance the customer and employee experience,” said Aramark COO Brad Drummond. “The new Dickies Shop Series offers a great new collection for auto service professionals that combines style and comfort to elevate the image of any auto repair business, while inspiring confidence among customers.”

The new collection includes styles for both men and women in multiple colors and long- or short-sleeve work shirts. The Dickies Shop Series also includes long- and short-sleeve polos, multipocket performance shop pants and jackets. The line features flex fabric for comfort, and the garments are stain-resistant and durable, the release said.

“The partnership with Aramark is exciting,” said Alex Smith, sr. vice president, Dickies Occupational Wear. “They immediately recognized the power of the Dickies brand in the automotive workplace. Aramark can now offer the Dickies Shop Collection to new and existing rental customers across the country.” Click here for details, or contact your local Dickies account executive or customer service at 800.336.7201.