Cintas Launches National Ad Campaign

Cintas Corp., Mason, OH, recently debuted its first national brand campaign to show how it has expanded its services to meet the business needs of its 900,000 customers, according to media reports. The campaign, called "Ready for the Workday," includes TV, radio, print and online advertising, and was created by Ogilvy Chicago.

"As Cintas has evolved over time, in addition to adding uniforms, we have added facility services, first aid and safety," said Jamie Samide, senior director of marketing at Cintas. "Most people don't know all the things we do, and all of these things are hard to articulate and explain to our customers and prospects. We've done some regional TV ads and we have done some national radio advertising, but this is truly the first integrated national brand campaign in the history of Cintas.”

A 60-second TV spot shows how Cintas helps a variety of businesses, from small mom-and-pop shops to large hotels, with the question "Are you ready?"

"The heart of the idea is readiness,” said Chris Wall, vice chairman, North America at Ogilvy & Mather. “Cintas' customers are people in the trenches, preparing for a successful work day, running businesses, dealing with unexpected issues.”

The TV spot is running on broadcast and cable networks including CNN, ESPN, the Discovery Channel and Fox. Print ads are running in targeted publications such as Hotel Business and Industrial Equipment News. Online ads, including videos, are running on sites such as USA Today, The Washington Post and Fox Sports. The campaign also includes national radio advertisements.

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