Cintas Redesigns Southwest Airlines Uniforms
Southwest Airlines Co. recently unveiled the airline’s first-ever employee-designed uniforms, designed by TRSA operator member Cintas Corp., Mason, OH, according to a news release.
“Introducing our new uniform designs and fully branded 737-800 Heart interiors into the fleet is an accomplishment directly resulting from our hardworking employee-design teams,” said Gary Kelly, chairman, president and CEO for Southwest Airlines. “Southwest continues to enhance our unique brand that brings reliable comfort and outstanding hospitality to 98 destinations in eight countries.”
With the last complete redesign in 1996, Southwest selected a new uniform designed by its own employees along with its partners at Cintas. A group of 43 staff members from Ground Ops, Inflight, Provisioning, Technical Operations and Cargo departments discussed, debated and designed the garments with fellow Southwest employees in mind. Once the design was complete, more than 120 employees across 37 cities tested pieces for fit and comfort, performance and functionality, durability, aesthetics, style, and ease of care. Southwest has nearly 40,000 frontline employees, according to the release.
“Our energetic employees are the heart of our airline, and they were the perfect choice to design and develop our new look,” said Sonya Lacore, vice president, cabin services, and executive sponsor of the uniform redesign project. “Our brand, our planes, and our people are bold and modern, and the new uniform represents who our employees are – spirited, professional, unique and approachable.”
The new uniform collection embraces the brand colors with splashes of bold blue and pops of signature red. The final selections will now move into manufacturing, and all employees will begin wearing the new uniform in mid-June 2017. For images of the new uniforms, visit www.swamedia.com.