Cintas’ ‘Sales Oriented’ Approach to Recruiting

Cintas Corp.’s operation, in Langley, BC, is introducing a new and different approach to finding talented people to augment existing and growing operations, according to a local news report.

The company has an innovative and evolving recruitment philosophy, said Sam Ahuja, human resources manager with the Cintas plant located southeast of Vancouver.

“Gone are the days where people were applying for positions,” she said. “So, we’re more outsourcing candidates. We’re going out and finding them, like a sales rep would. We’re going to the different gyms, churches, temples.”

While Cintas’ headquarters is in Cincinnati, the Langley plant is one of its five largest operations – providing uniforms, mats, restroom supplies, safety material and other facility services and products to businesses throughout North America.

The Cintas plant in Aldergrove’s Gloucester Estates employs about 280 people and is always looking for new talent as it continues to expand, Ahuja said.

To assist with the ongoing quest for more people, they’re taking a relatively new, more “sales-oriented approach” to recruiting, Ahuja said. One of the most effective ways they’ve found to connect with potential candidates is by offering financial incentives to existing staff – or “partners,” as they refer to them.

As for the incentives, she said that while the company has long offered referral fees to its team. During the past eight months, Cintas has upped the remuneration for those helping to recruit candidates – the company now offers anywhere from $250 to $1,500 (depending on the position that’s filled) payable on the candidate’s start date.

In taking on a much more aggressive headhunting approach, the human resources team is also recruiting people who may not have even thought of making a move – at least not until they heard Cintas’ offer. Click here for details.