Cintas to Sponsor College Football on ESPN
Cintas Corp., Mason, OH, recently announced its sponsorship of the 2019-’20 college football season with ESPN, according to a news release.
As part of the sponsorship, Cintas will run ‘Game Ready’ in-game features that delve into how teams prepare for success on the field. During ESPN’s rivalry theme week in October, Cintas will align itself with historic rivalry stories by sponsoring ‘MyStory Vignettes,’ one-minute testimonials from top players, coaches and fans throughout college football history. A central piece of the sponsorship includes Cintas’ presenting sponsorship of ESPN’s new 11-episode docu-series The American Game, which will follow the history and culture of college football throughout its 150 years, every Tuesday, beginning Sept. 10.
“Cintas is pleased to be a presenting sponsor of ESPN’s The American Game,” said Cintas’ Chairman and CEO Scott Farmer. “We are honored to celebrate the sport of college football, which has become an essential and iconic piece of American history.”
Flora McKiernan, senior vice president, Disney Advertising Sales, added that, “The introduction of a new brand sponsorship presents Disney Advertising Sales with the opportunity to develop a unique and ownable experience for that brand. Cintas not only joins college football for its monumental 150th season, the brand is helping to extend the football experience beyond the game, with The American Game docu-series, for our consumers around the country.”