Dec. Summit Offers Help with Customer Surveys

Posted November 8, 2013 at 2:21 pm

Register for the Sales & Service Summit

Fuel-saving potential may motivate textile service operators to reroute, but such change requires far more than ensuring stops are proximate or otherwise better configured to minimize travel. At TRSA’s Sales & Service Summit on Dec. 12 in Phoenix, ARAMARK Uniform Services (AUS) staff will share their perspectives on the organizationwide impacts of such optimization.

The presentation will explain how remapping must take the following into consideration:

  • Too little or too much time currently spent at stops
  • How plant production schedules must be modified
  • Whether vehicle capacity can handle new routes
     

Burbank, CA-based AUS has rerouted 20+ facilities in recent years and anticipates more. In some cases, this process has added routes, but decreased miles traveled and hours worked. When stops have been transferred to different route salespeople, customers have almost always understood the need for the change. Fuel savings could be as high as 35%.

The Summit, themed “Strategies for Retaining, Attracting Business,” will take place at the Sheraton Wild Horse Pass Resort, Chandler, AZ, near Phoenix. The program begins with a reception in the early evening of Wednesday, Dec. 11, with a full day of events Dec. 12. Attendees should register this week for the event ($100 discount deadline is Nov. 10) and reserve their hotel rooms (TRSA discount ends same day).

Much of the Summit agenda will be a half-day workshop featuring John Jantsch, author, Duct Tape Marketing. Jantsch’s presentation, “How to Build a Referral Engine,” will advise on processes and campaigns to take greater advantage of word-of-mouth about your company. Jantsch teaches his audiences to make a greater impact on referrals by listening to and communicating more regularly with customers. He espouses taking the time to help them develop better networking skills to improve their business and yours.

Also highlighting the agenda is a panel of industry executives who will share ideas to help plant- and depot-based management build cooperation between their sales and service operations to maximize effectiveness and profitability. Panelists will be:

  • Jim Divers, Alsco Inc., Salt Lake City
  • Tim Topornicki, Topper Linen, Toronto
  • Josh Wildman, Wildman Business Group, Warsaw, IN\
     

Speaking on “Customer Retention: Getting Evaluation/Feedback from the Right Person(s)” will be Jim Gutheim, president, James Gutheim & Associates, Encino, CA. Gutheim’s presentation will be concurrent with another. His talk will take place during one of three sessions of two breakouts occurring at the same time, requiring attending companies to bring at least two individuals to the Summit to cover them all. The other five concurrent topics include:

  • Unconventional Truths of Sales Productivity
  • Changing Culture for More Effective Selling on the Route
  • Route Optimization
  • Leveraging Social Media/Search Engine Optimization (SEO)
  • Emerging Markets/Selling New Services

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