Marketing & Sales Execs Convene in Florida

Posted December 6, 2019 at 1:55 pm



TRSA recently concluded its Second Annual Marketing & Sales Summit. Key topics discussed by the linen, uniform and facility services industry’s marketing and sales professionals included customer growth and retention, social media and digital opportunities, employee hiring and retention, emotional intelligence, and more.

The summit kicked off on Dec. 5 in Tampa, FL, with a presentation by CITY Clean and Simple executives Chriss Carsello and Emily Hauber. Their presentation, titled “Marketing, Sales and the Digital Age,” touched on the ways that CITY is using digital channels, including social media, videos and more, to communicate to customers and prospects, as well as increase sales opportunities for the business based in Oelwein, IA.

After Carsello and Hauber wrapped up, Joel Landi, a consultant, performance coach and bestselling author, gave a keynote address on emotional intelligence. Landi highlighted the importance of harnessing your emotional intelligence in order to achieve success both personally and professionally.

Other presentations, panels and workshops at the Summit included:

  • The Importance of Marketing Environmental Sustainability
  • Great Ideas Swap: Stories from the Trenches
  • Processing Innovation: Developing Internal SOPs to Align with New Products
  • Strategic Partnership: Serving Your Customer’s Customer
  • Closing Panel: State of the Markets

Following the conclusion of the panel presentation, summit attendees visited nearby Busch Gardens Tampa to network and explore the park’s holiday décor.

Additionally, TRSA’s Marketing & Sales Committee held a meeting the day before the conference to look back at their accomplishments in 2019 and discuss initiatives moving forward into 2020. The following members attended the meeting:

  • Andy Feldman, Committee Chair, Omni Solutions
  • Chriss Carsello, CITY Clean and Simple
  • Charles Crowell, Milliken & Co.
  • Tyler Fowler, M+A Matting
  • Lauren Glass, M+A Matting
  • Jacob Gurtler, Gurtler Industries Inc.
  • Will Hacker, Landau Uniforms Inc.
  • Emily Hauber, CITY Clean and Simple
  • Mark Lewis, Dempsey Uniform & Linen Supply Inc.
  • Alan Maness, Milliken & Co.
  • Jerry Martin, Prudential Overall Supply
  • Kristi Sanders, Positek RFID
  • Kris Smith, Health Mats
  • Kasey Wahl, WSI
  • Jon Witschy, Spindle
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