Marketing & Sales Summit: TRSA Members Choose ‘Final Four’ Videos
With 550 votes cast during a four-week video contest that any individual from any member company could help judge, the top four highest-rated entries from member linen, uniform and facility services operators are on their way to a showdown for the top spot on Nov. 18, when TRSA’s Virtual Marketing & Sales Summit attendees will pick the winner.
The final four videos chosen are:
- CITY Clean and Simple, Oelwein, IA
- Ecotex Healthcare Laundry Service, Seattle
- Magic Laundry Services, Montebello, CA
- Roscoe Co., Chicago
Administered by TRSA’s Marketing and Sales Committee, the contest brought a lighthearted awareness to the continued rise in importance of videos to educating customers and prospects about your business, employees and/or products and services. Judges were told what each of the 17 entries aimed to accomplish and rated the videos’ success in achieving their intended missions on a scale of 1 to 5. The Final Four’s ratings ranged from 3.76 to 4.03.
“All entries were excellent. We will not seed the Final Four or reveal individual scores from the industrywide judging,” said TRSA Marketing Manager Sharon Sheldon. “The Marketing and Sales Committee is appreciative of all who participated thus far in the contest: the operator members who submitted their videos, and those who took the time to participate in the voting for all four weeks.”
Representatives from each of the Final Four will participate in a live interactive Q&A panel at 11 a.m. EST on Nov. 18, the second day of the Summit, during the same session when the final voting will take place. The winner will be announced at the Summit’s virtual after party (approximately 3 p.m. EST).
Due to the virtual nature of the Marketing & Sales Summit, registrations will be accepted through both days of the event. In addition to individual registration for the two-day event, group registration is being offered at a deep discount (five from the same company can attend for $595). For more information, including full agenda and pricing, visit www.trsa.org/marketingsummit.