Mission Linen Marketing Campaign Gets Award

Hermes Creative Awards recently gave EMPATH, a national brand and marketing consultancy, its Gold international design award for their integrated marketing campaign on behalf of Mission Linen Supply, Santa Barbara, CA, according to a news release.

EMPATH received a Hermes Gold award for Mission Linen’s recent campaign, which includes a new sub-brand activation, Mission Medical Uniforms, and promotion of their nationally released program SmartBuy, which streamlines hospitals’ employee uniform programs. The campaign will be launched nationally to serve hospitals with more than 1,000 employees.

“Some of the largest hospital networks in California have adopted SmartBuy to eliminate the complexities and costs associated with managing their team’s uniforms,” said Mission Linen Supply Marketing Director Kim Garden.

Hospital executives in human resources, supply and procurement can reduce the cumbersome and time-consuming process of managing their employee uniform programs in a few clicks. Some of their clients, like Martin Luther King Jr. Community Hospital, UCSF Health, and Phoenix ER & Medical Center, among others, save tens of thousands of dollars in administrative costs per year with SmartBuy, the release noted.

“We partnered with EMPATH on this campaign because of their background in technology,” Garden said. “We were surprised how well they developed an understanding of our clients and turned that understanding into marketing that speaks to their needs.”

To read the full release, click here.