Novozymes Joins ‘Below 50’ Alt-Fuels Group

A new organization dedicated to reducing carbon-based fuel use across the supply chain, including producers and users of energy, recently was launched under the name “Below 50 Coalition,” according to news reports.

Included among a charter group of 20 organizations is TRSA associate member Novozymes, a leading provider of industrial enzymes for multiple applications, including use in laundry chemicals. Other companies and organizations in this founding group include Audi, DuPont and Arizona State University.

All participants in the program sponsored by the World Business Council for Sustainable Development (WBCSD) must cut their carbon emissions from the use of conventional fossil fuels by at least 50%. They also must document their claims and outline their progress in either developing or expanding their use of alternative fuels.

“The Below 50 Campaign is a great example of cross-sectoral business platform to drive growth and commercialization of sustainable technologies for low-carbon transportation fuels,” said Rob van Leen, chief innovation officer of Royal DSM, a Dutch multinational involved in the fields of health, nutrition and materials. “DSM recognizes that the complexity of the issues is too big for any one party to tackle alone. These types of partnerships are a necessity to drive societal change.”

Based in Geneva, the WBCSD is a CEO-led organization of companies that seeks to galvanize the global business community in an effort to create a sustainable future for business, society and the environment. The Below 50 Coalition program grew out of the group’s Low Carbon Technology Partnerships Initiative. Click here to learn more.

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