R.W. Martin Hires New Marketing Manager

Posted January 22, 2021 at 1:38 pm




Dale Kiefer recently joined R.W. Martin Co., Kent, OH, as the company’s marketing manager. In this role, Kiefer will develop and implement product marketing strategies for the company’s laundry, food processing, concrete and general-industrial supplier solutions, according to a news release.

“I’m excited to be joining R.W. Martin because it’s a company that has an established profile, earned over the course of decades in the industry,” Kiefer said. “At the same time, R.W. Martin has a keen eye focused on the future and all of the possible avenues for growth.”

Kiefer has extensive experience in shaping company brand identities and defining company voices. He worked most recently as a marketing consultant and freelance marketer helping clients nurture mutually beneficial relationships with customers, sales leads and business partners.

“Dale has a diverse marketing background and is adept at building relationships, which is essential because of our close connection to our valued partners and vendors,” said Chip Ottman, president of R.W. Martin Co. “He’s also very skilled in digital marketing and online content creation. We’re very excited to have him join our team.”

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