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Second Annual Marketing & Sales Summit Explores Emotional Intelligence

Posted September 18, 2019 at 1:33 pm



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Emotional Intelligence, or EQ, is often referred to as “the other kind of smart.” EQ, the ability to identify and manage not only your own emotions, but those of others, can be increased, resulting in tangible, lasting professional and personal growth.

Marketing and sales professionals working in the linen, uniform and facility services industry have a chance to separate themselves from the rest of the pack by gaining first-hand knowledge of EI and strategies you can use to increase it through Executive Coach Joel Landi’s Dec. 4 keynote presentation at TRSA’s Second Annual Marketing & Sales Summit, scheduled for Dec. 4-5 at the Embassy Suites Tampa USF/Near Busch Gardens in Tampa, FL.

Landi, a physiologist, certified executive coach and founder of The Performance Group, has more than 25 years’ experience speaking, coaching and mentoring top executives, professional athletes and leaders in a variety of industries. Landi will review the five points of EQ, help attendees create a personal EQ “dashboard” and more during his keynote address titled “Emotional Intelligence: The Secret Sauce of Intuition, Influence and Income.”

Other general sessions at the Marketing & Sales Summit include:

  • A Facilitated “Great Ideas” Story Swap
  • Sales, Marketing and the Digital World
  • Strategic Partnership: Serving Your Customer’s Customer
  • Laundry Operator Panel on the State of the Markets: F&B, Healthcare, Hospitality and Industrial

Breakout sessions include topics for the marketing track such as “The Importance of Marketing Environmental Sustainability” and “Practical Applications in Marketing.” The sales track will explore the following topics: “Motivating and Retaining a Productive Sales Team” and “Processing Innovation: Developing Internal SOPs to Align with New Products.”

Opportunities to network with fellow attendees include a 5 p.m. reception on Dec. 4 and a closing event hosted at Busch Gardens, Tampa, from 5-8 p.m. on Dec. 5. TRSA’s Second Annual Marketing & Sales Summit is an outstanding investment to aid marketing and sales professionals with the reinforcement or building new skills, but it also can be an excellent resource to reward and retain valued employees. Discover more, access early registration (through Oct. 25) and multi-attendee discounts at www.trsa.org/marketingsummit.