TRSA Board Member Promoted at Leonard Automatics

Leonard Automatics Inc., Denver, NC, recently named Dan Farnsworth as its Chief eXperience Officer (CXO). This new role will use Farnsworth’s skills to provide an unmatched customer experience; ensuring each step of the buyer’s journey is positive and user-friendly, building customer loyalty and advocacy, according to a news release.

Farnsworth began his journey with Leonard in 1996 as a machinery fabricator and worked his way up to become the vice president of sales and marketing in 2005, a position he has held until today. Farnsworth is on the TRSA Board of Directors and has served the industry in many different capacities throughout his 25-year career.

“Dan has brought a high degree of focus to our customer care over the years,” said Jeff Frushtick, chairman/CEO of Leonard Automatics. “He has always been very dedicated to the after-the-sale service of Leonard Automatics. As we grow the company, we want to make sure we do not lose the focus on customer service that has become the brand signature of Leonard Automatics.”