TRSA Webinar: Increase Your Hotel Business

Posted December 15, 2017 at 2:07 pm



TRSA held its final webinar of 2018, with a focus on the hospitality sector of the linen, uniform and facility services industry. The webinar, titled, “Build Your Hotel Linen/Uniform Business, Euro-Style,” took a look at the best practices of hospitality operators in the European market, and focused on how U.S. operators could make those practices work for them to gain hotel business in the states.

The webinar was hosted by Seth Willer, Girbau Industrial; and John Yarbrough, BTG Textiles. The hour-long presentation also provided insights from Geert Bottger, owner, Textile Services Consulting, a Dusseldorf, Germany-based firm that provides consulting services for linen, uniform and facility services management. Bottger also serves as the CEO of Expo+Consulting Associates.

After giving an in-depth rundown of select markets in Europe and the unique characteristics of each, the presenters reached the following conclusions:

  • Every community has its own business climate influenced by economic, social and geographic conditions.
  • Europe and the European countries have a confluence of these factors that make them great markets for hotel laundry outsourcing.
  • These factors are everywhere, including North America, creating market conditions and motivations that drive hoteliers to keep their OPLs (on-premise laundries) or outsource.
  • Recognize the presence of these market conditions and factors where you operate and adjust your growth strategies accordingly using best practices.

TRSA has an on-demand learning library that will allow you to “live stream” all of the association’s webinars, including this latest edition. TRSA members can purchase webinars, and other training and educational resources at a reduced member price. Visit www.trsa.org/ondemand to go to TRSA’s On-Demand Learning portal to view this webinar and more.

TRSA has an exciting lineup of educational webinars in the works for 2018. Stay tuned to TRSA’s newly redesigned website for more information on upcoming webinars. As always, registration is free for TRSA members. Thanks to Monarch Brands, Philadelphia, for their support of TRSA’s webinars.

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