UniFirst Inks Deal with NFL Team

UniFirst Corp., Wilmington, MA, recently signed a sponsorship agreement with the Detroit Lions, naming them the Official Uniform Supplier of the Detroit Lions, according to a news release.

In addition to being the official uniform supplier for Lions’ gameday staff, UniFirst will promote its brand and business services through a variety of in-stadium signage, the DetroitLions.com website and features in Lions’ radio spots.

Throughout the Greater Detroit area, UniFirst’s redesigned and rebranded delivery trucks, a major aspect of the company’s ongoing brand evolution initiative, will communicate the partnership with the Detroit Lions.

“UniFirst is honored to join forces with the Detroit Lions in a multi-year partnership,” said Asit Goel, UniFirst’s vice president of marketing. “We are proud to be a part of the greater Detroit community and share in the excitement with home team fans.”

To read the full release, click here.