UniFirst Unveils New Race Car Design

Posted January 18, 2018 at 6:11 pm



UniFirst Corp., Wilmington, MA, in partnership with 12-time NASCAR Cup Series champions Hendrick Motorsports, is gearing up for the 2018 racing season with the unveiling of the all-new No. 24 UniFirst Chevrolet Camaro ZL1 driven by 20-year-old phenom William Byron, according to a news release.

UniFirst will be the primary sponsor of the No. 24 Chevrolet in three races in the upcoming 2018 NASCAR Cup Series season, which begins on Feb. 18 with the prestigious Daytona 500 in Daytona Beach, FL. The new No. 24 car design features UniFirst’s signature green-and-white colors, along with the company’s corporate logo. The No. 24 car was made famous by legendary driver and four-time NASCAR champion Jeff Gordon.

In 2016, UniFirst and Hendrick Motorsports announced an eight-year partnership that runs through the 2023 NASCAR season. UniFirst is the official workwear provider of Hendrick Motorsports, supplying work clothing and uniforms to the team and its sister company, Hendrick Automotive Group, which is the largest privately held retail automotive organization in the United States, the release said.

“We’re thrilled to be able to reveal the new paint scheme for the No. 24 UniFirst Chevrolet Camaro with William in the driver’s seat,” said Adam Soreff, director of marketing and communications for UniFirst. “He’s a remarkable young man with amazing talent and a bright future as evidenced by his swift move through the NASCAR ranks. The car is going to look fantastic on the racetrack and we can’t wait to show it off throughout the 2018 season.”

In 2017, Byron won the NASCAR Xfinity Series championship and was named the series’ rookie of the year. He signed a multi-year agreement with Hendrick Motorsports in 2016 and was named the driver of the No. 24 Chevrolet in August 2017.

The new No. 24 UniFirst Chevrolet Camaro ZL1 will make its debut at Pocono Raceway on Sunday, June 3, at 2 p.m. EST, televised on FOX Sports 1 (FS1). The next race for UniFirst will take place at Charlotte Motor Speedway on Sunday, Sept. 30, at 2 p.m. EST, televised on NBC. The third race will be at Kansas Speedway on Sunday, Oct. 21, at 2 p.m. EST, televised on NBC.

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