UniFirst, VF to Sponsor NASCAR XFINITY Race

Posted May 28, 2015 at 6:17 pm

UniFirst Corp., Wilmington, MA,  recently teamed up with VF Imagewear to sponsor the Richard Childress Racing (RCR) No. 3 Chevrolet Camaro in the July 18 NASCAR XFINITY Series Sta-Green 200, according to a news release. The race, which will take place at the New Hampshire Motor Speedway in Loudon, will be available for viewing on NBC Sports Network at 4 p.m. EST.

"This is a great opportunity for UniFirst," said Michael Croatti, senior vice president of operations at UniFirst. "We're grateful for our long partnership with, and commitment from, VF Imagewear, as well as the opportunity to participate in the excitement that goes along with a high-profile NASCAR event. We're extremely proud to have the UniFirst brand represented in such a dynamic atmosphere."

The partnership is part of VF Imagewear’s NASCAR hospitality promotion program. UniFirst is managing all related RCR uniform personalization and garment maintenance at its Kernersville, NC, location, and supplying high-quality floor mat and shop towel service to RCR facilities. The July race will feature a custom-designed, UniFirst/Wrangler Workwear branded No. 3 Chevrolet Camaro. The company also will be the official host at an invitation-only race day reception.

Click here to learn more.