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Strategic Planning

Operates under the direction and discretion of the TRSA Chair to provide guidance to the TRSA Board of Directors and staff regarding the strategic direction of TRSA to ensure the organization continues to pursue its Mission.

TRSA Mission
To expand and protect the market for TRSA members (operators) by advocating for fair regulatory and legislative policy affecting the textile services industry and promoting the environmental benefits of reusable textiles; and to increase productivity, sustainability, safety and professionalism through education, certification, research, benchmarking and information-sharing.
TRSA Strategic Objectives
- Increase Member Satisfaction (% Satisfied - NPS)
- Grow Membership (# New Members and % growth)
- Retain Existing Members (% Industry market share and Membership Renewal rates)
- Provide Resources to Support Member Business Performance (# Usage)
- Expand Market (New markets and International growth)
- Protect and Promote the Industry through Advocacy (# meetings and Task Forces issues)
- Improve Engagement (# Unique participates ALL initiatives)
- Achieve Financial Goals (Financial Results $)

TRSA Strategic Plan Management
This plan defines a course of development for TRSA while also outlining implementation priorities and objectives. To accomplish these outcomes, the TRSA Strategic Planning Committee:
- Conducts Global/Domestic Textile Services Market Trends or Environmental Scan including megatrends offered by the TRSA Board of Directors
- Conducts Textile Services Industry Needs Assessment Research and SWOT analysis to identify and evaluate key issues and trends influencing the textile services industry, members/non-members and TRSA
- Reviews and revises the primary elements of the Strategic Plan, including the Mission, Values, Strategic Position and Vision Statements, Strategic Themes and Goals/Objectives
- Identifies Implementation Goals/Objectives integrated into the TRSA Budget

David Potack (Chair), TRSA Vice Chair
Scott Burke, Loop Linen Service
Mark Carter, Up-To-Date Laundry
Dan Clark, Prudential Overall
Michael Croatti, UniFirst Corp.
P.J. Dempsey, Dempsey Uniform
Bruce Feldman, Economy Linen
Greg Gurtler, Gurtler Industries
Ed Kwasnick, ARCO/Murray Construction
John Ross, Mission Linen Service
Todd Schneider, Cintas
David Struminger, Mohenis Services
David Tingue, Tingue Brown & Co.
Jim Vaudreuil, Huesbch
Staff Liaison
703.519.0029, ext. 101