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AdStudy: A.L. Wilson, Milnor Top Lead-Getters

Pellerin Milnor Corp. and A.L. Wilson Chemical Co. drew the most clicks from respondents seeking more information about their products in TRSA’s recent AdStudy® Survey of operator readers of Textile Services magazine.

Pellerin Milnor, which had two display ads in July’s Textile Services, drew a total of 16 clicks, with each ad drawing eight requests for more information. However, A.L. Wilson drew the largest number of leads for a single ad with 12 clicks from the online survey conducted by Signet Research Inc., Englewood, NJ.

Respondents to the AdStudy Survey reviewed 22 display advertisements in July’s issue. Survey participants were asked to look at each ad and say whether or not they remembered seeing it and/or reading it. They also were given a chance to enter any comments about the ads as to how effective they were in communicating a message to readers. A box on the screen was available as well for readers to click to request more information from the vendor. In addition, readers were encouraged to comment on how they use Textile Services as a source of information on news and trends in the linen, uniform and facility services industry.

The July AdStudy drew a total of 136 respondents, which is comparable to previous readership studies of Textile Services. The survey generated a total of 229 leads, with an average of roughly 10 leads per advertiser. TRSA and Signet Research Inc. now are finalizing the draft study and soon will distribute print and electronic copies to advertisers.

TRSA would like to thank all those who participated in the AdStudy survey. Your input will help our July issue advertisers communicate better, while at the same time strengthening Textile Services magazine.