Current Projects
2024 Focus: Developing Industry Hype Videos
Committee will develop videos that will promote the industry with the goal of educating the public about what we do and how it benefits customers.
Videos will have two objectives: 1) Raising the awareness of the industry as an essential service and 2) Educating the public on the benefits of commercial laundry. Each video will be edited in two lengths, one 2-minute to be used on websites, you tube etc. and one to be cut into various 15-second shots to support social media.
Marketing, Sales & Service Summit
The committee brainstorms program content for this professional development and networking event. It provides real-world solutions for top-line growth thanks to advice from objective-oriented presentations by linen, uniform and facility services industry veterans, technology experts and consultants working in B2B (business-to-business) marketing. The 2024 Summit is scheduled November 12, 2024 in Atlanta, GA.
Marketing, Sales & Service Summit Info
Industry-Wide Publicity
The committee pursues publicity opportunities for the industry as a whole, creating campaigns that focus on common ground between laundries specializing in various markets (F&B, healthcare, hospitality, industrial). Campaigns emphasize environmental (Earth Day, Clean Green) and economic benefits of outsourcing.
Committee Members
- Chair: Ryan Mathews – Alsco Uniforms, Salt Lake City, UT
- Vice Chair: Ashley Carroll – Prudential Overall Supply, Irvine, CA
TRSA Staff Liaison
Susie Jackson Staff Liaison
sjackson@trsa.org
540.632.1933
