A strong professional brand is more than visibility or good LinkedIn profile. It is the foundation for building credibility, earning trust, and creating opportunities for career advancement. In this webinar, attendees will explore how authentic leadership, strategic relationship-building, and consistent performance can strengthen their professional reputation and expand their influence within their organizations and the textile services industry.
Participants will learn ways to communicate their value, increase their visibility, cultivate intentional professional connections, and position themselves for long-term career growth. Attendees will leave with actionable steps they can take immediately to build a personal brand that supports their goals, enhances their impact, and creates new opportunities for success.
Drawing on her own path from leading marketing agencies and building her own marketing agency from scratch to serving on the board of a women’s entrepreneurial organization and completing a statewide Women’s Entrepreneurial Fellowship, Rebecca Dutcher will share what actually shifts when women stop waiting for permission and start building their brand on purpose.
Key Takeaways
- What authentic leadership looks like in practice, whether you’re in a leadership role or not, and how it becomes the foundation of a credible brand.
- The three foundations of credibility: character, competence and connection, and ways to identify which one you’re probably underusing
- How to turn your everyday expertise into visible influence, without it feeling like self-promotion
- Practical ways to build relationships and reputation that support both your career and your company
Whether you’re early in your career or already leading, you’ll leave with a clearer sense of your own value and next steps you can use to start building the brand and influence you want.
Rebecca Dutcher, CEO & Founder, Red66 Marketing
At the heart of everything Rebecca Dutcher does is a simple truth: People and relationships come first. If you don’t understand people, you don’t understand business. People and relationships are what the culture at RED66 is based on.
Rebecca is the founder and CEO of RED66 Marketing. The RED comes from her bold hair. And, the 66 was her jersey number when she was the first girl to play football at 8 years old. Before starting her firm, Rebecca worked for leading branding and marketing agencies which exposed her to working with national brands, new brands and product launches, and emerging technologies in web application development and search engine marketing.
She is a self-proclaimed #MarketingNerd. She brings more than 20 years of experience in marketing, working with various clients and industries, nearly all of it focused on lead generation and sales enablement. She always enjoys talking about ways business challenges can be solved with strategic marketing.
RED66 Marketing delivers comprehensive marketing and brand strategy development, marketing plans as well as the execution of client strategies accountability to them and their sales teams. The core of the work includes marketing strategy, website development, SEO/AEO/SEM, lead generation, sales enablement and CRM work for marketing automation.
