November 11, 2024
3:00 PM ET
Registration Opens
3:00 PM - 6:30 PM
5:00 PM ET
Welcome Reception
5:00 PM - 6:30 PM ET
November 12, 2024
7:00 AM ET
Breakfast
7:00 AM - 8:00 AM ET
Registration Opens
7:00 AM - 6:30 PM ET
8:00 AM ET
Welcome and Keynote
8:00 AM - 9:15 AM ET
SPEAKER:
Managing Director Consulting
Ernst & Young LLP
Managing Director Consulting
Ernst & Young LLP
Tom Edwards is a highly accomplished leader and Managing Director of AI at EY, specializing in integrating emerging technologies, digital transformation, and AI to drive business growth.
Recognized as a 2024 Top 50 Tech Professional, Tom has received numerous awards, including DFWIMA Marketer of the Year and OnCon Icon Top 10 Global Marketer.
With extensive experience across multiple industries, he has provided strategic consulting to Fortune 1000 organizations and is a sought-after keynote speaker at high-profile events like TEDx and Mobile World Congress. Tom’s innovative approach and thought leadership have significantly impacted the fields of marketing, advertising, and emerging technology.
November 12, 2024
8:00 AM - 9:15 AM ET
Explore the transformative power of Generative Ai, and hear from Tom Edwards, Ai and Technology Futurist who was just recognized as the ‘AI Keynote US Speakers to Watch for 2024’. Join the conversation on the latest Ai trends that impact more than marketing but also operations and customer service processes.
From this keynote, you will learn:
- Understanding Generative AI: emphasizing its potential to revolutionize content creation, product design, and customer engagement.
- Strategies for Leveraging AI: Actionable insights on how services businesses can leverage AI technologies effectively such as streamlining operations, crafting personalized customer experiences, and fostering creativity and innovation through AI adoption.
- Ethical Considerations and Trust Building: Building trust with consumers is important, along with transparency as a critical factor in successful AI implementation.
SPEAKER:
Managing Director Consulting
Ernst & Young LLP
9:15 AM ET
Best of the Best Sharing
9:15 AM - 9:30 AM
9:30 AM ET
The Customer Client Relationship: Balancing Satisfaction
9:30 AM - 10:15 AM ET
SPEAKER:
Director of Operations
Prudential Overall Supply
Director of Operations
Prudential Overall Supply
November 12, 2024
9:30 AM - 10:15 AM ET
What techniques do operators use in evaluating customer satisfaction? Learn the techniques and procedures behind Prudential’s surveys and highly rated customer satisfaction scores.
You will have that chance to ask foundational questions such as:
- What is important to the Customer?
- What are the most important factors when hiring a Service Provider?
SPEAKER:
Director of Operations
Prudential Overall Supply
10:15 AM ET
The Value of SEO
10:15 AM - 11:00 AM
SPEAKER:
Vice President of Client Services
Infinite Laundry/LinenMaster
Vice President of Client Services
Infinite Laundry/LinenMaster
November 12, 2024
10:15 AM - 11:00 AM
Learn skills and strategies to expand your website's searchability. This hands-on session will walk you through the value of search engine optimization.
SPEAKER:
Vice President of Client Services
Infinite Laundry/LinenMaster
11:00 AM ET
Best of the Best Sharing
11:00 AM - 11:15 AM ET
11:15 AM ET
Renewals and Extensions: Strategies & Best Practices
11:15 AM- 12:00 PM ET
SPEAKER:
Director of Service Consulting
Performance Matters
Director of Service Consulting
Performance Matters
Ray joined Performance Matters in November of 2022 as a Director of Service Consultant. Bringing 24 years of industry experience with Cintas, AmeriPride, and eventually Aramark as a Service Sales Rep, Certified Route Trainer, Service Training Coordinator, Sales Rep, Service Manager, and Branch Manager. He moved into Corporate Service Training to help develop, roll out, and manage numerous best practices and service programs across North America. Ray’s passion is to continue learning, developing, and contributing to the front-line and Management roles. He will take; a lead role in our Training Practice, as well as Circle of Excellence and Product Evaluation Process (PEP). His experience in successfully onboarding, training, and assisting the Service Departments he served will prove to be an excellent addition to the team. Ray and his wife, Carmen, live in Bakersfield, California, and they love to rescue and help various animals, from fur to feathers, and find time to be present when help is needed. Ray believes if you do the right thing, good things will happen.
November 12, 2024
11:15 AM- 12:00 PM ET
During the course of your contract, when renewals and extensions are due, what tools and resources are necessary to deliver high-quality customer interactions? Let's discuss the available options for your organization.
SPEAKER:
Director of Service Consulting
Performance Matters
12:00 PM ET
Lunch
12:00 PM - 1:00 PM ET
1:00 PM ET
Unlocking the Power of AI in Your Role
1:00 PM - 1:30 PM ET
SPEAKER:
Director of Sales & Marketing
Alliant Systems
Director of Sales & Marketing
Alliant Systems
November 12, 2024
1:00 PM - 1:30 PM ET
Everyone is using AI, but how can you learn the tricks of the trade to make it work for your position? Whether you are using AI to write promotional copy or editing videos, communicating value propositions to customers or evaluating job candidates, learn about the tools and prompts available to you.
Learn the “power of the prompt” and view demonstrations of actual use cases about what seasoned AI experts have been able to accomplish.
You will leave home with a curated list of AI tools tailored to your role and fresh ideas to make your work more persuasive and efficient.
SPEAKER:
Director of Sales & Marketing
Alliant Systems
1:30 PM ET
Let's Talk: Conversation Starters
1:30 PM - 2:15 PM ET
2:15 PM ET
Best of the Best Sharing & Networking Break
2:15 PM - 2:30 PM ET
2:30 PM ET
Telling is Not Selling: The Power of Questions
2:30 PM - 3:15 PM ET
SPEAKER:
Director of Business Development
ARCO/Murray
Director of Business Development
ARCO/Murray
Ed Kwasnick is Director of Business Development for ARCO/Murray, an industry-leading design/build construction firm that has completed over 4,000 projects across North America. He has 27 years of hands-on experience designing, constructing, and operating laundry facilities. Previously, Ed was founding Principal of Turn-Key Industrial Engineering, a laundry consulting firm, and started in the industry as a Division Engineer for Rental Uniform Service. His other career experience includes Project Engineer for Reynolds Metals Company and Vice President of Engineering for R. R. Simmons Construction. Ed has a Bachelor’s degree in Mechanical Engineering from Virginia Tech and has trained as a Lean Six Sigma Black Belt.
November 12, 2024
2:30 PM - 3:15 PM ET
How can you better influence the sales process? Many people believe that talking about their product or service is the best approach, but the truth is that telling is not selling. Successful salespeople understand that asking questions is more effective. This session will teach you how to build trust, further explore customer needs, and create customized solutions.
SPEAKER:
Director of Business Development
ARCO/Murray
3:15 PM ET
Customer Connection Panel
3:15 PM - 4:00 PM ET
SPEAKERS:
Director of Sourcing, Sonic Automotive
Director of Sourcing, Sonic Automotive
National Director of Linen and Laundry, Prime Healthcare
National Director of Linen and Laundry, Prime Healthcare
Director of Purchasing: Distribution & Sustainability, Ted's Montana Grill
Director of Purchasing: Distribution & Sustainability, Ted's Montana Grill
Paula Owens is Director of Purchasing: Distribution and Sustainability for Atlanta-based Ted’s Montana Grill. Ted’s was founded in 2002 on the belief that you could build a successful business while still preserving the natural world around us and Ted’s has been “going green” ever since.
From recycling to energy efficient lighting and solar power, to waterless urinals, and conversion of spent grease to bio-fuels, Paula oversees these and the many other Sustainability efforts of the 38 Ted’s locations nationwide. Her dual role as Director of Purchasing helps support the company’s Sustainability efforts by selecting vendors and suppliers who share their passion for the environment and by selecting sustainable and ecologically friendly products.
Owens started her career in the restaurant industry in 1993, working her way up the ranks from server to General Manager to Director of Operations. She joined Ted’s in 2011 bringing over 15 years of Operational experience to the Ted’s support team. She was inducted into Ted’s Big Sky Spirit Silver Dollar Society in 2014 designating her as one of the top 50 performers in the company.
Director of Service Consulting
Performance Matters
Director of Service Consulting
Performance Matters
Ray joined Performance Matters in November of 2022 as a Director of Service Consultant. Bringing 24 years of industry experience with Cintas, AmeriPride, and eventually Aramark as a Service Sales Rep, Certified Route Trainer, Service Training Coordinator, Sales Rep, Service Manager, and Branch Manager. He moved into Corporate Service Training to help develop, roll out, and manage numerous best practices and service programs across North America. Ray’s passion is to continue learning, developing, and contributing to the front-line and Management roles. He will take; a lead role in our Training Practice, as well as Circle of Excellence and Product Evaluation Process (PEP). His experience in successfully onboarding, training, and assisting the Service Departments he served will prove to be an excellent addition to the team. Ray and his wife, Carmen, live in Bakersfield, California, and they love to rescue and help various animals, from fur to feathers, and find time to be present when help is needed. Ray believes if you do the right thing, good things will happen.
November 12, 2024
3:15 PM - 4:00 PM ET
Join us for an engaging panel discussion featuring some of Atlanta’s premier F & B, healthcare, and hospitality customers as they share insights into their communication preferences. Discover what matters most to laundry customers in the linen, uniform, and facilities services sectors. Gain a deeper understanding of customer expectations and master the essentials of providing stellar service.
Our facilitator will guide panelists through a conversation exploring the foundations of a strong customer-service provider relationship. Delve into common challenges and strategies for overcoming them. What other subjects would you like to see addressed? Your input will shape the dialogue, ensuring a robust and relevant exchange.
SPEAKERS:
Director of Sourcing, Sonic Automotive
National Director of Linen and Laundry, Prime Healthcare
Director of Purchasing: Distribution & Sustainability, Ted's Montana Grill
Director of Service Consulting
Performance Matters
4:00 PM ET
Best of the Best Voting & Networking Break
4:00 PM - 4:15 PM ET
4:15 PM ET
The Power of Podcasts
4:15 PM - 5:15 PM ET
SPEAKERS:
Director of Sales & Marketing
Alliant Systems
Director of Sales & Marketing
Alliant Systems
Eric Smith is the Director of Sales & Marketing at Alliant Systems and the host of the Laundry Talks podcast. With over 30 years of experience, Eric specializes in marketing strategy, sales growth, and digital marketing. He is passionate about helping textile rental operators optimize their business operations through technology and best practices.
Eric holds a Bachelor’s degree in Journalism from the University of Texas at Austin and an MBA in Marketing from the University of Texas at Dallas.
Director of Project Management
Alsco Uniforms
Director of Project Management
Alsco Uniforms
Dana is the Director of Project Management at Alsco, managing extensive projects and strategic initiatives that deliver effective solutions to bolster and advance businesses.
Dana hosts the 'It Pays to Keep Clean' Podcast presented by Alsco Uniforms and holds a Bachelor of Arts in Mathematics from East Carolina University.
Marketing Videographer
City Clean & Simple
Marketing Videographer
City Clean & Simple
Zach Ostendorf is a Marketing Videographer at City. He has a background in Journalism and Sports Studies from the University of Iowa and has diverse experience in video production and marketing, including Video Producer for Harvard University Athletics.
November 12, 2024
4:15 PM - 5:15 PM ET
Dive into the world of podcasting with three seasoned industry voices as they unravel the intricacies of creating compelling audio content. This session offers insights on selecting engaging topics, securing intriguing guests, determining the ideal episode duration, and effective marketing strategies. Learn the art of sharing your podcast with customers or internally and maximizing its impact on LinkedIn.
Get ready for an exciting finale! Join us for a lively 20-minute mini version of The Wash. Zach Ostendorf from Clean & Simple Marketing will host a rapid-fire interview with TRSA President and CEO, Joe Ricci. To spice things up, they’ll take on the hot wing challenge, where Joe will answer questions after tasting some of Atlanta’s spiciest hot wings. Don’t miss this chance to learn about the future of the industry and experience the power of podcasting firsthand!
Zach Ostendorf, “The Wash” Clean & Simple Marketing
SPEAKERS:
Director of Sales & Marketing
Alliant Systems
Director of Project Management
Alsco Uniforms
Senior Editor
TRSA
Marketing Videographer
City Clean & Simple