The end of 2015 marked three full calendar years of TRSA’s promotion of Hygienically Clean Healthcare certification to the spectrum of healthcare professionals who influence and ultimately select their facilities’ launderers. TRSA advertising, trade show exhibits and direct marketing have reached the range of patient-care, administrative and support services personnel that textile services’ sales teams can contact to persuade healthcare organizations to contract with their companies.
 
TRSA’s strategy in supporting textile services that have earned the certification is consistent with the trend in business-to-business (B2B) marketing known as “customer experience management.” This tactic calls for monitoring expectations ...