A Culture of Commerce—ARAMARK Outlines its Approach to Cross Selling
ross selling can be the lifeblood of almost any company and it’s an especially important competency for textile rental companies. Among the reasons:
- It can cost up to 10 times more to sell a new customer than an existing one, so cross selling is usually more profitable.
- It’s important to add additional products, especially if you’re in linen, since the profit margins are slim.
- Good business is about strong relationships. The more you fulfill your customer’s needs, the stronger your relationship is with your customer.
- The more products and services ...
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