When I joined the Dust Peer group for a journey across the American Midwest this June, I saw this as an opportunity to see different sides of our industry, but most of all, learn from our American peers. We had the opportunity to meet and tour a lot of laundries, from Indiana and Ohio to Illinois, including both local family-owned laundries and large multinational facilities. We were welcomed very warmly.

Teams were very keen on showing us around, and it was clear everyone was proud and emotionally invested in their roles. The leaders we got to meet shared stories about ...