A Message of Hope to Start the New Year
I can’t remember a time when there was so much pessimism in the air. While I can’t blame anyone for being cautious, given recent events in the marketplace, I am concerned that fear is driving too many decisions today. More specifically, I worry that our industry will lose sight of the tremendous opportunities that have emerged and operators may retreat from the practices that have helped them advance so far in the past decade.
TRSA, particularly in light of the reorganization with UTSA, is willing and able to help all of its members—both operators and associates—weather this ...
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