A Pledge to You: Service Will Be Our Creed

As an operator for more than 50 years and now as TRSA president and CEO, I have watched for decades as the industry wrestled with how to bring its two largest associations together. While the commitment was there on everyone’s part, and the benefits of joining forces were always clear, the industry never could take that last step to making it happen. That is until this year, when TRSA and UTSA exhibited tremendous leadership and agreed on a reorganization plan. While the transition will take some time to complete, I want everyone to know that TRSA is ready to serve ...

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