"Traditional uniform rental is a very mature market, as the Baird reports imply. But many of our growth opportunities relate to our ability to educate both no-programmers and direct-sale uniform purchasers that our uniform rental programs can oftentimes offer them better alternatives. We can improve their business image, free up their administrative time and save them money over the course of their agreement term. In fact, Baird’s projections may present opportunities to capitalize on the projected direct-sale growth by converting a percentage of direct-sale uniform prospects to new rental customers. The same growth strategies apply to the cleaning and sanitation ...