Achieve Growth By Generating Demand In New Markets

According to industry analyst Robert W. Baird & Co. Inc., the linen, uniform and facility services potential market is $34 billion with $14 billion in growth from new customers, or non-programmers. This untapped market would represent 70% growth of the current $20 billion market for outsourced linen, uniform and facility services. These figures were reinforced by CEO panelists at the recent TRSA Leadership Summit.

Cintas CEO Scott Farmer summed up the panel’s thoughts, noting that “There are 150 million people in the United States that go to work every day wearing some sort of work apparel. Our biggest competitors aren’t ...

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