Ring! The owner of your largest customer is on the phone, angry that their weekly delivery arrived eight sets short. As you talk this customer down, ding! An email request comes through from your brother requesting an advance on his dividend check for an upcoming trip. Beep! Your audit firm wants to have a talk with you before your next board meeting. Production on the early shift started two hours late. Your VP of Sales walks in; two of your top salespeople are in talks with your competitors. And it’s only 9:15 a.m.

The complexities of strategically directing a commercial ...