Every plant—yours and mine—has its strengths, as well as what we might call “opportunities for improvement.” In today’s competitive environment, maximizing the former and minimizing the latter is essential for the growth and long-term success of your business. That rule applies universally, whether you’re a single-plant operator like me, or a regional or national chain. None of us can afford to take anything for granted.

So what should you do? One important step, if you’re not already doing so, is to take advantage of the market intelligence that’s available to you and your production staff from TRSA. Active engagement in ...