“Let our advance worrying become advance thinking and planning.” 
—Winston Churchill 
 
What should an advanced media plan consist of?  
 
Advanced media planning combines your long-range marketing plan goals with your advertising strategy. The plan should consist of establishing a marketing strategy to deliver your creative message to best meet your advertising and revenue-growth objectives. The key goal is to get your message to your desired audience, to increase sales, market share and long-term recognition in the industry. 
 
How do you build an advertising strategy?
 
Identify the ...