TRSA recently mailed copies of reports to 22 Textile Rental advertisers to let them know how they fared in the association’s recent AdStudy reader survey of the July issue of the magazine.
 
The survey, which began on July 23, drew responses from some 250 readers. It asked respondents to look at each display ad and answer whether they recalled seeing the ad, reading it and whether they recently had seen a salesperson from that company. The survey also included a box where respondents could offer comments on the ads.
 
“We were extremely pleased at ...